Kuala Lumpur, 16 April 2025: Maxis celebrated the graduation of the pilot cohort of its eKelas Usahawan Accelerator Programme, a three-month digital upskilling initiative aimed at empowering micro, small and medium enterprise (MSME) entrepreneurs. Launched in December 2024, the free programme equips entrepreneurs with essential digital marketing competencies to expand their businesses online, integrating practical skills application, mentorship, and performance tracking.
The inaugural cohort comprised 60 entrepreneurs from the Central region, who received guidance on leveraging new digital channels and fostering quality online engagements. Notably, by the programme’s conclusion, one-third of the participating entrepreneurs successfully doubled their revenue.
Three graduates were specifically recognised for their outstanding progress in revenue growth achieved through effective utilisation of web and social media channels. Following these encouraging results, Maxis announced the programme’s expansion to encompass entrepreneurs in more regions, commencing with the East Coast, Southern region, and Sabah.
The graduation ceremony, themed âKuasai Digital, Lonjakkan Kejayaanâ (Master Digital, Leap to Success), was officiated by Noor Afifah binti Abdul Razak, Deputy Secretary General (Policy and Monitoring) of the Ministry of Entrepreneur and Cooperatives Development.
Goh Seow Eng, Chief Executive Officer of Maxis, commented, âWe take pride in empowering Malaysian entrepreneurs with the necessary tools and confidence to capitalise on digital opportunities. Our objective is to provide MSMEs with fundamental digital knowledge and resources to facilitate their business growth. This is particularly crucial for underserved entrepreneurs as online channels gain increasing prominence, ensuring their ability to compete effectively in the digital economy.â
During the ceremony, Maxis also launched the Maxis eKelas Usahawan Learning Portal, a comprehensive digital platform offering entrepreneurs curated learning materials. Designed for self-paced learning and featuring content in both Bahasa Malaysia and English, the portal incorporates videos, toolkits, templates, and guides to support entrepreneurs’ continuous learning journeys. This initiative aims to provide long-term and accessible digital training to all interested entrepreneurs, regardless of their background or geographical location.
The accelerator programme and the learning portal are integral components of Maxisâ flagship eKelas Usahawan initiative, which is designed to equip entrepreneurs and MSMEs, particularly those from the B40 segment, with the digital tools and skills required to enhance their online presence. Since its inception in March 2021, Maxis eKelas Usahawan has successfully trained over 10,000 entrepreneurs.
Through Maxis eKelas Usahawan, entrepreneurs receive training on strategies to expand their digital footprint, utilise social media platforms effectively, and drive revenue growth through online campaigns. As Maxis continues to broaden its community outreach efforts, the company reaffirms its commitment to supporting the growth of Malaysiaâs MSMEs in alignment with the nationâs digital agenda.
About Maxis eKelas Usahawan:
Maxis eKelas Usahawan is a digital upskilling programme designed to empower Malaysian entrepreneurs, particularly those from the B40 segment, with the digital tools and skills needed to grow their businesses online. The initiative provides training on digital marketing, social media utilisation, and online revenue generation.
We Are Maxis
Maxis is Malaysiaâs leading integrated telco, providing high quality digital services and connectivity solutions. As a homegrown Malaysian brand, we have been serving Malaysians for 29 years and are passionate about bringing together the best of technologies to enable people, businesses and the nation in a changing world. With digitalisation changing the way we live, communicate and access services, we continue to be at the forefront of innovation through our products and services for consumers and enterprises, leveraging our No. 1 converged network that extends to 95% of the countryâs population and one of the widest retail networks nationwide.
We take great pride in investing in the nation and creating a positive impact for all our stakeholders through our community outreach programmes. These are driven by digital learning for students, helping small businesses grow, digitally empowering entrepreneurs as well as providing scholarships and capability building programmes for deserving young Malaysian talent. Maxis is a public listed company on Bursa Malaysia, with shares owned by over 5,400 institutional shareholders that include more than 24% Government Related Institutional Investors as of December 2024.
Corporate Desk
Malay News
