NEW DELHI, Nov 8 â A fake video of a Bollywood actor purporting to show her wearing a low-cut top has triggered calls for AI regulation in India, where past false social media posts have stoked sectarian divisions.
Rashmika Mandanna told her 4.7 million followers on X, formerly Twitter, that she was âreally hurtâ after a manipulated video showing her face on the body of another woman was widely circulated on social media, sparking outrage from government and fellow Bollywood stars.
âWe need to address this as a community and with urgency before more of us are affected by such identity theft,â Mandanna wrote, calling it âextremely scaryâ how vulnerable all are to technology being misused.
Social media is hugely popular in India, the worldâs largest democracy, but inflammatory posts peddling lies have stoked political divides and have been accused of inciting deadly religious riots.
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In 2018, a prominent female journalist and critic of Prime Minister Narendra Modi was harassed when edited videos of her face placed on top of naked women were widely circulated.
Like much of the world, artificial intelligence is not regulated in India and the government has put the onus of blocking online misinformation on social media platforms.
Staged videos peddling disinformation and fanning sectarian tensions garner millions of views in India, which has seen rising Hindu radicalisation under Modiâs government.
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Rajeev Chandrasekhar, Indiaâs information technology minister, wrote on X on Monday that such deep fake videos were âdangerous and damagingâ forms of misinformation, but warned that they must âbe dealt with by platformsâ.
Bollywood superstar Amitabh Bachchan called it a âstrong caseâ for action.
Mandanna added that she was thankful for âmy family, friends and well-wishers who are my protection and support systemâ.
âBut if this happened to me when I was in school or college, I genuinely cant imagine how could I ever tackle this.â
Videos with manipulated images have proliferated online worldwide, damaging reputations.
Some 96 per cent of deep fake videos online are non-consensual pornography, and most of them depict women, according to a 2019 study by the Dutch AI company Sensity.
British-Indian Instagram influencer Zara Patel, whose body was featured in the fake video with Mandannaâs face, said she was not involved in its creation and was also âdeeply disturbed and upsetâ by it.
âI worry about the future of women and girls who now have to fear even more about putting themselves on social media,â Patel said in a post to her 450,000 fans. â AFP